THE PITFALLS 
OF DESIGNING 
YOUR OWN email
signature

PERFECT EMAIL SIGNATURE.

BUSINESSES SPEND 
hours designing the

CHOOSING THE RIGHT FONT, 
RESIZING OF LOGOS AND THOSE IMPORTANT AWARDS AND BANNERS ARRAYED UNDER THE BODY OF 
YOUR EMAILS.

And when done, most 
businesses don’t have 
a clean way of deploying 
their email signatures to 
all their users, so instead, 
they end up detailed 
instructions for the rest 
of their employees on how to 

ADD THIS NEW DESIGN

TO THEIR EMAIL SETTINGS.

WHEN designing YOUR EMAIL SIGNATURE,

it is advisable to keep them 
simple, or better still use a professionally designed email signature as professionals understand the intricacies of 
email signatures and more importantly, they understand
 how different email clients
 behave.

However, 
if you still want 
to create your email 
signature here are

a few tips:

Colour

Make sure you keep to 
the company brand colours 
and don’t start adding 
additional colours
 unnecessarily

FONT

Your company should 
have standard fonts, stick
 to those fonts, having a 
mismatch of fonts in banners 
or promotions looks really unprofessional.

IMAGES

Think about including 
your company logo or 
even a profile picture. 
But remember, make 
sure that the image 
is the original size.